BlackBerry’s share of the smartphone market might be at an all-time low right now, but that hardly means the company is done pushing its devices and services to enterprise customers and, on occasion, to certain groups of consumers as well. With BlackBerry’s stock up more than 69% over the past 12 months, investors appear to be more than content with the company’s efforts, and confident that those efforts will pay off down the road.

The company has used a variety of tools and tactics in its effort to get customers to dump more popular platforms in favor of BlackBerry 10, and now a new post on BlackBerry’s official blog shows us how easy the switch can be.

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Are you bored of your Android phone? Perhaps you’re looking for something no iPhone will ever offer, like a physical keyboard. Well, BlackBerry might have just what the doctor ordered.

Moving all of your content from one platform to another is one of the most daunting tasks when it comes to taking the leap from one mobile platform to another, but BlackBerry is doing its best to make the switch as painless as possible. The company offers a software solution that lets users migrate contacts, calendars, photos, videos and more to a new BlackBerry 10 phone from iPhones, Android phones and even older BlackBerry devices.

Now, the company has put together a video and a step by step guide to show us exactly how it’s done.

The video is embedded below, and people interested in making the switch can see the full guide by following the link down in our source section.

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