Samsung can’t wait to start selling the Galaxy Note 4 in more markets this month, especially after launching the handset earlier than expected in South Korea and China to better fight the iPhone 6. In the meantime, Samsung is trying to generate more Galaxy Note 4 buzz, with ads and YouTube videos, but also with infographics and other messages on social networks. In fact, the company took to Twitter on Sunday to advertise the Galaxy Note 4’s camera powers.

FROM EARLIER: Samsung swears the Galaxy Note 4 won’t bend in your back pocket

“The final countdown (You can hear it, right?),” Samsung wrote on its U.S. Twitter account. “The #GalaxyNote4 is about to change how you photograph & so much more” the company said.

It’s not clear what prompted Samsung to specifically highlight the Galaxy Note 4’s camera abilities in the short tweet, and whether the message has anything to do with the various iPhone 6 camera reviews from professional photographers who praised Apple’s latest camera upgrades.

The Galaxy Note 4 should offer an even better camera experience than the Galaxy S5, as the phablet will have a 16-megapixel camera that comes with optical image stabilization (OIS) and a bunch of various new shooting modes. But time will tell if the phablet will truly change the way you photograph.

The handset will launch on October 10th in certain European markets, and a week later in the U.S.

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