BGR published our review of the hotly anticipated iPhone 6 on Tuesday and in it, we touched on a number of broader topics outside of what one might typically find in a device review. Among them, we noted that when it comes to Apple’s mobile devices, many conventional things that typically influence consumers’ purchasing decisions carry little or no weight.

What does have a huge influence on iPhone sales, however, is advertising — but even there, Apple always does things a little differently. And in its newest ad, Apple shows us that it’s clearly convinced the new iPhone 6 and iPhone 6 Plus will sell themselves.

DON’T MISS: iPhone 6 review

Apple’s latest advertisement also happens to be its first print ad for the new iPhone 6 and iPhone 6 Plus, and the message is pretty clear. Here’s the ad, via The Mac Observer:

The ad, which is running on the back cover of Rolling Stone magazine, shows both of Apple’s new iPhones… and basically nothing else of consequence.

Especially in the early days of the iPhone 6 and 6 Plus’ lifecycle, this is indeed the entire message. There are new iPhones. They are bigger and still beautiful. They sell themselves. Apple might have moved from leader to follower in some ways with this iPhone generation, but it’s crystal clear that following other companies’ lead by making bigger iPhones was the right move right now.