Over the past week couple of weeks, we’ve been pleasantly surprised by everything we’ve learned about EA Access, a new Xbox One gaming subscription service that will give you the ability to play games like Madden NFL 15, Battlefield 4 and FIFA 14 even if you’ve never bought the games themselves for just $5 per month or $30 for a full year subscription. And on Monday EA announced that you can subscribe to EA Access starting today and get an unlimited fix of top-level EA games for as long as you subscribe.

What makes EA Access look like a particularly enticing bargain is that EA won’t remove games after they’ve been available on Access for a certain amount of time — instead, EA will keep all games it makes available on Access there indefinitely. This means that Access figures to become an even bigger bargain over time as it will give you a huge library of games for a relatively paltry monthly fee of $5 per month.

In many ways, it’s not surprising to see EA try out this model since the music industry and the movie industry have also been moving to unlimited subscription-based streaming services such as Spotify and Netflix. If this particular service is a success, we’ll be interested to see if other big gaming publishers try out similar models.