Is it the All New HTC One? Is it the HTC One M8? Is the HTC One 2014 edition? Is it just the “HTC One” again? The name of HTC’s upcoming new flagship smartphone is just about the only thing we don’t know about the device at this point, but the last few tidbits will finally be revealed later today when HTC’s big press conference gets underway. Thanks to dozens upon dozens of rumors, leaks, photos and even a 14-minute hands-on video review of the new One, we know just about everything there is to know about HTC’s new flagship phone. The phone looks fantastic so far, but we won’t know for sure until we hear everything straight from the horse’s mouth.

Bookmark this link, which will go live shortly before the event starts later this morning, and make sure to head there for our live coverage and streaming video of HTC’s press conference! Coverage will begin just before 11:00 a.m. EDT / 8:00 a.m. PST.