Microsoft is tired of seeing its global mobile market share sit in the low single digits each quarter, and it looks like the software giant is finally ready to take some more drastic measures in order to help Windows Phone proliferate. According to a report from The Times of India, Microsoft is following Google’s lead and making its mobile software free for at least two smartphone makers, Lava and Karbonn.

The move follows rumors from a number of sources claiming that Microsoft was toying with the idea of reducing or even completely doing away with the per-device license fees it typically charges vendors who build and sell Windows Phone devices.

Microsoft charges a similar fee to its Windows partners, though it is also rumored to be considering some changes to that model as well.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.