Plenty of numbers are important to Google, a company that grew to dominate the Internet by creating search and advertising algorithms that its competitors simply couldn’t find a way to compete with. But today, there is one number in particular that is more important to Google than any other: $6.30. That dollar amount is what Google earns on average per year for each and every Internet user, excluding China. As MongoDB executive Matt Asay explains in a post on TechRepublic, that number shows exactly why Android is so critical to the future of Google’s business.
There are currently 2.5 billion Internet users around the world and that figure is set to increase at an explosive rate. But it’s not PCs that will connect people to the Internet in many emerging markets, it’s low-cost smartphones powered by operating systems like Android. With approximately 7.14 billion people on the planet, that’s a lot of untapped revenue for Google.
$6.30 might not seem like much, especially for a full year. But it adds up very quickly and could translate into billions of dollars — or tens of billions of dollars — for Google each year as more and more people gain access to the company’s services, thus exposing them to its various advertising products.