Aggressively mocking Apple has worked wonders for Samsung and Nokia looks like it’s trying to capture some of Samsung’s magic by releasing an iPhone-bashing ad of its own. In a new ad released this week, Nokia compares the quality of pictures taken with the iPhone 5 to pictures taken with the Lumia 925, which unsurprisingly look vastly better than Apple’s smartphone both with and without using flashes. Of course, it’s questionable whether focussing entirely on the Lumia 925’s camera quality without even once showing any other features will be enough to draw iOS and Android users to Nokia’s flagship phones. Nokia’s full ad follows below.