Google’s upcoming Moto X smartphone is looking more and more attractive each day. While it won’t be a cutting edge high-end flagship phone like the Galaxy S4, HTC One or upcoming iPhone 5S, the Motorola Moto X is going to have many things rival smartphones don’t. For one thing, it will apparently have several exciting new features that may never be available to Google’s Android vendor partners. For another, it will be customizable and backed by a $500 million marketing campaign. Now, according to industry insider “C Technology,” who has a solid track record when it comes to leaking details about unannounced devices, it looks like the Moto X will also be shockingly affordable with off-contract pricing starting at $299 for the 16GB model and $349 for the 32GB version. Google and Motorola will unveil the Moto X at a press conference on August 1st.