Instagram on Wednesday announced an important new feature that could help its video-sharing service grow by leaps and bounds: embedding onto websites. Instagram’s embedding protocols are very similar to YouTube’s, as you can click a “share” button below a video that then gives you HTML code that you copy and paste onto your website. The Facebook-owned Instagram is also assuring its users that “your embedded photo or video appears with your Instagram username, and clicking on the Instagram logo will take people to your page on where they can discover more of your photos and videos.” Instagram’s video sharing service, which lets users upload videos of up to 15 seconds in length, is an attempt by Facebook to keep up with Twitter’s popular Vine video app. With an active user count of around 130 million people, Instagram’s video sharing figures to be a very popular feature for mobile users.