Microsoft is working on some important features for Windows Phone that could help it become more than an also-ran. Microsoft senior marketing manager Greg Sullivan tells PCMag that his company is working on a project with the goal of producing “an increased seamlessness and integration across” both Windows Phone and the Xbox One. Although Sullivan wouldn’t go into any details about what this integration would entail, PCMag notes that Windows Phone 8 already “has Xbox-branded games and an Xbox-branded media store” that “lets you accumulate Xbox gamer points and connect to the Xbox Live network,” so it seems that Microsoft has some very ambitious plans for making its mobile operating system a part of its gaming world in the future.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.