Shawn Strickland, the CEO of Redbox Instant by Verizon (VZ), revealed at the Consumer Electronics Show in Las Vegas on Wednesday that his company’s streaming movie service will arrive before the end of the first quarter of 2013, according to VentureBeat. The service, which has been restricted to an invitation-only beta for the past month, will compete with similar offerings from Netflix (NFLX), Hulu and Amazon (AMZN), among others, however it will also have the advantage of utilizing Redbox’s 42,600 kiosks located throughout the country. Redbox Instant offers customers unlimited access to 7,500 “streaming and transactional movie titles,” along with four DVD rental credits each month for $8 per month. Strickland said that the service plans to initially focus on movies, although he did not rule out additional TV content in the future.