Lots of people seem to enjoy laughing at the Apple (AAPL) fans who camp outside of Apple Stores and wait in long lines on the day of product launches. And per AllThingsD, it seems that an ad making fun of the so-called “iSheep” was the most effective spot in the tech industry this year. According to video tracker Visible Measures, Samsung’s (005930) ad that boosted the Galaxy S III at Apple fans’ expense received 71.8 million views this year, or nearly four times the views of Apple’s top ad that showed off the iPhone 5. Samsung has been one of the big success stories over the last year and the Korean manufacturer owes some of its success to its extremely well-funded marketing team that has produced some of the most eye-catching commercials for consumer electronics in 2012. The full video of Samsung’s famous anti-iPhone ad is posted below.
Samsung’s ‘iSheep’-mocking spot named the top tech ad of 2012 [video]
Published Dec 5th, 2012 1:52PM EST
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
