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Samsung targets iPhone fans once again in new Apple attack ad [video]

Updated Dec 19th, 2018 8:36PM EST

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“The next big thing is already here,” according to Samsung (005930). Following up its botched attempt to promote the Galaxy S III on Facebook and an iPhone 5 attack ad that ran earlier this week in newspapers, Samsung has released a new commercial that again takes aim at Apple (AAPL) fans willing to wait in line to purchase new Apple products. As iPhone fans tout trivial new features such as a relocated headphone jack and a cool new dock adapter, Galaxy S III users stroll by and show off functions such as NFC playlist sharing and Share Shot. Thankfully, Samsung left features like “Palm Touch Mute Pause” out of this new ad. The full video can be viewed below.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.


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