Amazon (AMZN) certainly can’t compete with Apple (AAPL) in terms of profitability — Apple earned $8.2 billion last quarter while Amazon posted a $275 million loss — but the retailer can go toe-to-toe with Apple when it comes to tiny tablets. As picked up by AllThingsD, Amazon has updated its homepage with an ad that takes aim directly at Apple’s new iPad mini. According to Amazon’s chart, the Kindle Fire HD tablet tops Apple’s new iPad when it comes to display resolution, pixel density, the ability to watch high-definition movies, sound quality and Wi-Fi speed. In the end, Amazon says the Kindle Fire gives users “much more for much less;” the Kindle Fire HD costs $199 while Apple’s iPad mini starts at $329.