Amazon (AMZN) certainly can’t compete with Apple (AAPL) in terms of profitability — Apple earned $8.2 billion last quarter while Amazon posted a $275 million loss — but the retailer can go toe-to-toe with Apple when it comes to tiny tablets. As picked up by AllThingsD, Amazon has updated its homepage with an ad that takes aim directly at Apple’s new iPad mini. According to Amazon’s chart, the Kindle Fire HD tablet tops Apple’s new iPad when it comes to display resolution, pixel density, the ability to watch high-definition movies, sound quality and Wi-Fi speed. In the end, Amazon says the Kindle Fire gives users “much more for much less;” the Kindle Fire HD costs $199 while Apple’s iPad mini starts at $329.

Zach Epstein has worked in and around ICT for more than a decade, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.