PlayStation 4 4K Resolution

Sony’s (SNY) plan to introduce an 80-inch XBR LED television set with 4K resolution is said to be the start of a larger scheme to push 4K on consumers, much like 3D was a huge push in the industry a couple of years ago. Since 3D isn’t gaining much traction, Sony (and we’d assume the rest of the industry) is betting on 4K as a way to get consumers to upgrade their home entertainment devices. Sony is already selling 4K Blu-ray players for $200, and the company’s next-generation PlayStation 4 will indeed support 4K resolution playback as well, a source tells us. Like the PlayStation 3 did with Blu-ray, Sony is betting that by including the ability to support 4K resolution media — games and movies — consumers will have an incentive to upgrade to new 4K television sets.

Jonathan Geller is the founder of Boy Genius Report, now known as BGR, and one of the biggest tech & mobile destinations in the world. BGR was acquired by leading digital media company PMC in April 2010 and Jonathan is President and Editor-in-chief of BGR Media, LLC. Jonathan was named to Forbes' coveted 30 under 30 list in 2016, and frequently appears as a commentator on news channels such as CNBC, Fox News, ABC News and Bloomberg.