Apple’s (AAPL) plan to take over our living rooms starts with a cloud-based DVR service, social sharing features and an icon-based user interface, The Wall Street Journal reports. Following up the paper’s earlier report, which reiterated news from earlier this year surrounding Apple’s negotiations with television service providers, the Journal cited multiple unnamed sources in claiming Apple has big plans for the live TV service it is currently pitching alongside its vision of the next-generation Apple TV set-top box. Among the key features are global cloud-based DVR service, which would allow users to watch any show on-demand at any time once it has begun airing; a user interface similar to the one seen on the company’s iPhone and iPad; and social features that would allow users to share TV shows through services like Twitter. The Journal also reiterated that Apple is currently negotiating directly with content owners and not just with service providers.

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Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.