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WSJ: Apple’s talks with cable companies over new TV service continue

Apple (AAPL) is currently speaking with major cable companies in the United States about allowing their subscribers to use the Apple TV as a set-top box, a recent report claims. Citing multiple unnamed sources, The Wall Street Journal on Wednesday evening reported that Apple is negotiating with a number of the nation’s largest cable TV providers regarding using Apple TV in place of provider-supplied hardware. “The talks represent Apple’s most ambitious crack at infiltrating the living room after years of trying,” the Journal’s Jessica Vascellaro and Shalini Ramachandran wrote, noting that Time Warner Cable (TWC) is among the companies being courted by Apple.

Reports that Apple was in talks with TV service providers first surfaced six months ago when the New York Post reported that the company was speaking with content providers about the possibility of a unique new content delivery model. Bloomberg then reported in March that Apple was talking to AT&T (T) and Verizon (VZ) about a possible TV service.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.