Apple hasn’t even announced the HDTV that has been rumored for months, but it is already the most talked-about television in the world. While the constant chatter is certainly building hype surrounding Apple’s first foray into the space, it also reportedly has the Cupertino-based technology giant in a bit of hot water. British television network ITV has apparently sent a strongly worded letter to Apple advising the company not to use the “iTV” moniker for its upcoming HDTV, The Telegraph reports. Apple first unveiled its Apple TV product under the iTV name, however it was later changed in order to skirt a potential lawsuit. Apple is reportedly preparing to launch its first television this summer featuring iOS as well as Apple’s voice-powered Siri technology. A number of sources have referred to the set as “iTV,” though it is unclear if Apple intends to launch the device with that name.