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Apple could be in hot water over ‘iTV’

Updated Dec 19th, 2018 7:46PM EST

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Apple hasn’t even announced the HDTV that has been rumored for months, but it is already the most talked-about television in the world. While the constant chatter is certainly building hype surrounding Apple’s first foray into the space, it also reportedly has the Cupertino-based technology giant in a bit of hot water. British television network ITV has apparently sent a strongly worded letter to Apple advising the company not to use the “iTV” moniker for its upcoming HDTV, The Telegraph reports. Apple first unveiled its Apple TV product under the iTV name, however it was later changed in order to skirt a potential lawsuit. Apple is reportedly preparing to launch its first television this summer featuring iOS as well as Apple’s voice-powered Siri technology. A number of sources have referred to the set as “iTV,” though it is unclear if Apple intends to launch the device with that name.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.