Sprint on Friday confirmed that today’s iPhone launch has resulted in the carrier’s best-ever day of sales for a device family. “Sprint today reported its best ever day of sales in retail, web and telesales for a device family in Sprint history with the launch of iPhone 4S and iPhone 4,” Sprint’s product chief Fared Adib said in a statement sent to BGR via email. “We reached this milestone at approximately noon CT/1pm ET. The response to this device by current and new customers has surpassed our expectations and validates our customers’ desire for a truly unlimited data pricing plan.” Sprint subscribers have been clamoring for Apple’s smartphone for years, and pent up demand looks to have made for quite a launch day at for the carrier. Some analysts, such as Yankee Group’s Carl Howe, believe Apple could sell as many as 4 million iPhone handsets across all carriers this weekend.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.