Who would have ever thought getting a Zune tattoo might be a bad idea? Microsoft is killing Zune, reports Windows watcher Paul Thurrott. Not the services, of course — they’ll live on in some way, shape or form. But the Zune brand and logo are not long for this world, Thurrott claims. The Microsoft expert thinks the brand will be phased out over a period of time, with the related services possibly rolling into the Windows Live brand, and he says the process has already begun. When confronted with this rumor, Microsoft’s response was anything but a denial: “We’re not ‘killing’ any of the Zune services/features in any way. Microsoft remains committed to providing a great music and video experience from Zune on platforms such as Xbox LIVE, Windows-based PCs, Zune devices and Windows Phone 7, as well as integration with Bing and MSN.”

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Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.