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branding

Nokia may soon launch $130M Windows Phone ad campaign

July 14th, 2011

Nokia may be preparing to kick off a monstrous advertising blitz alongside the launch of its first round of Windows Phones, UK-based Marketing Magazine reports. The advertising campaign, which will apparently kick off in October when Nokia finally begins pushing out Microsoft-powered smartphones, is reportedly valued at just under $130 million. The new global campaign will …

Apple surpasses Google as most valuable brand in the world

May 9th, 2011

Apple has surpassed Google as world’s most valuable brand, according to advertising firm WPP’s “BrandZ Top 100 Most Valuable Global Brands” study. Apple’s brand value has ballooned 859% since 2006, and increased 84% to $153.3 billion this year. Tech companies dominate the rankings: AT&T, China Mobile, IBM, and Microsoft all have spots in the top-10 …

Nokia revamps brand image with new ‘Nokia Pure’ font

March 28th, 2011

Nokia has replaced its famous Nokia Sans font with a new “Nokia Pure” typeface as part of its effort to re-brand itself.  Nokia said on its blog that the “the letters [of the new font] flow into each other somewhat, creating the impression of forward movement.” The new typeface will be used throughout the user …

AT&T asks you to "Rethink Possible"

April 9th, 2010

AT&T’s reputation has been dragged through the mud these past few years in no small part to its network issues, so it comes as little surprise that the company is all set to go through with a major rebranding effort. Based around the slogan “Rethink Possible” (Think Different much?), AT&T will position itself not as …

BlackBerry Loves U2

September 13th, 2009

But U2 doesn’t love BlackBerry, nor give a shit about them. That’s the feeling I get after attending the kick-off concert for U2’s 360 U.S. tour. What’s incredible is that after thinking about this strange and odd pairing of two corporate brands, it makes less sense than I even previously thought. For starters, it’s a …

Nokia planning a new line of handsets dubbed Cseries

July 18th, 2009

Interesting, very interesting. We are all familiar with the branding nightmare that is Nokia’s higher-end line of phones. Eseries for business, Nseries for fun — but even fanboy blogs seem to have a tough time remembering how to spell the brands. E-series, N Series, E-Series, n series and so on. These lines have been around …

Apple iPhone 3GS = branding megafail

June 23rd, 2009

When it comes to branding, marketing, advertising, PR and the general concepts surrounding efforts to sell stuff, Apple is one of the best in the business — hands down. Love Apple products or hate them, there’s really no question it knows how design an attractive product and make it even more attractive using marcom. As …