Gaming Google isn’t just for hard up magazine publishers anymore, as cell phone retailer Wirefly tries to milk as much search traffic as possible with its new “HTC Evo Shift Review.” Coinciding with Sprint’s announcement earlier this morning, Wirefly has issued a lengthy video showcasing the new EVO Shift 4G. Available on YouTube in full 1080p HD, the video does a good job of going over the EVO Shift’s hardware and software. It also shows the device next to the original EVO 4G and a Motorola DROID 2 for size comparisons, and displays the impressive results of a benchmark test. The video doesn’t offer much in the way of revelations considering the extensive leaks leading up to the Shift’s announcement, however, but it never hurts to enjoy nearly 10 solid minutes of new phone porn. Hit the break for the full video.

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Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.