As it turns out, this weekend’s rumored Zune HD preview at Best Buy was the real deal. Tens or even dozens of anxious soon-to-be Zune HD owners (we kid; we want it now) gathered to see the sexy new PMP first hand and one of them even managed to snap an extremely blurry shot of a curious menu item. Mmmm, “Apps”. The attendee tried to access the mysterious menu but lack of Wi-Fi rendered his attempts fruitless. Word on the street is that the Apps menu will be home to various games at launch but we’re still not sure what else will find its way there — certainly something however, lest the menu heading read “Games”. Also of note, one preview attendee claims that the host of this event confirmed the existence of a Zune SDK. This is definitely rumor status right now but it would certainly go a long way to support the inevitable arrival of a Zune app store of sorts.

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Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.