Click to Skip Ad
Closing in...
  1. Best Amazon Deals Today
    07:58 Deals

    15 hidden Amazon deals that are so exclusive, they’re only for Prime members

  2. Prime Day Deals
    09:43 Deals

    These early Prime Day deals have prices so low, it’s like Amazon made a mistake

  3. Best Kitchen Gadgets
    08:33 Deals

    Amazon shoppers are obsessed with this $23 gadget that should be in every kitchen

  4. Amazon Deals
    10:22 Deals

    Today’s best deals: Huge Prime members-only sale, $15 Echo Auto, $106 off Apple Watc…

  5. Prime Day Deals
    07:58 Deals

    Amazon has 10 new early Prime Day deals you need to see to believe

Forget the iPhone, Apple now has to worry about declining Mac sales as well

July 12th, 2016 at 6:40 PM

With Apple already trying to withstand the brunt of declining iPhone sales, recent data from both Gartner and IDC suggests that Apple now has to contend with a worrisome decline in Mac sales.

According to IDC, Mac sales during the June quarter checked in at an estimated 4.4 million units, representing an 8.3% decline year over year. In turn, Apple’s share of the PC market also took a hit, dropping from 7.4% down to 7.1%.

Top Prime Day deals:
Amazon Fire TV Stick for $25
Xbox One Bundle for $270
Nexus 6P for $404

What should be particularly concerning for Apple is that other PC manufacturers experienced surprising growth during the quarter gone by. HP and Dell, for instance, saw unit sales increase by 5.1% and 4.2%, respectively.

Further, every PC vendor in the top 5, save for Apple, saw their share of the PC market increase, as evidenced by the chart below.

idc mac sales

Historically, the Mac has been something of an anomaly within the broader PC market. Even in quarters where Windows-based PC sales experienced significant declines, the Mac has proven to be exceptionally resilient to overarching market trends. If IDC’s data proves to be accurate (Apple will release earnings data later this month), perhaps it will compel Apple to step on the gas just a little bit more.

Indeed, part of the problem is that Apple has been extremely slow to update its Mac lineup with anything worth getting excited about. Hopefully, though, the impending release of a new MacBook Pro, which may feature an OLED display on the keyboard, might help turn the tide before 2017.

A life long Mac user and Apple enthusiast, Yoni Heisler has been writing about Apple and the tech industry at large for over 6 years. His writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and most recently, TUAW. When not writing about and analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions, the most recent examples being The Walking Dead and Broad City.

Popular News