Some might say this tool would have been useful, ooooh, about two and a half months ago. Now that the lines have cleared and customers can get in and out of Apple Stores fairly quickly with a shiny new iPhone 3G in hand, Apple has gone live with its online sales tool just like we predicted. Apple’s new online purchasing tool let’s customers select and pay for a new iPhone with a service plan from the comfort of an internet connection, and then head down to a local Apple Store to pick it up and activate it. Think of it as the next generation of Chinese takeout, only you end up with a new phone instead of some tasty Moo Shu. No, it’s not the at-home activation we’ve been waiting for but at least by using this option you’ll be minimizing the time spent in your local Apple Store. As everyone knows, the odds of you spending money on a sweet new MacBook Pro despite the fact you definitely don’t need it increase by 3% for every minute you spend standing there gawking at it.
Yes, I’d like to order an iPhone 3G to go please
Updated Dec 19th, 2018 6:04PM EST
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Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
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