Click to Skip Ad
Closing in...

WTF Sprint? “Simply Unlimited” is Limited to Exclude BlackBerries?

Oh Sprint… Just when we think we can say something nice about you, you turn around and slap us in the face. Yesterday we told you about Sprint’s new Simply Unlimited plan which is still the best unlimited plan on paper when it comes to the big four’s unlimited war. In a comment this morning from BGR reader redsoxnation, we learned that he tried to apply this plan to his account and was told that Sprint’s new unlimited offering could not be applied to Blackberrys! Excuse me? The terms on Sprint’s Simply Unlimited page clearly state:

E-mail includes use of ActiveSync, MICROSOFT Windows Mobile with Direct Push™, Versamail, IBM Lotus Notes Traveler® or BlackBerry® Internet Service (BIS).

According to customer service however, Sprint’s Simply Unlimited plan can be used with any Sprint-offered handset… other than BlackBerrys. Brilliant! Feel free to use unlimited BIS people, just not with a BlackBerry. We called Sprint customer service ourselves to confirm and sure enough, we were told the same thing. No BlackBerry love. Is this a case of false advertising or just another snafu from poorly trained customer service representatives? Either way Sprint, get your act together.

UPDATE: Here is a lose transcript of our conversation with Sprint customer care:

  • Us: I want to get a BlackBerry 8830 with the Simply Unlimited plan.
  • Lady: I’m sorry, Simply Unlimited isn’t available with BlackBerry devices.
  • Us: But the site says “unlimited BIS” and even pictures an 8830 in the Simply Unlimited ad!
  • Lady: It must be a mistake. We do offer very competative BlackBerry plans though, would you like me to tell you about them?
  • Us: No.

UPDATE 2: Sprint hit us up to let us know that the BlackBerry plan (BIS only) is included in the Simply Unlimited plan. And just are our readers pointed out, the BES package is an additional $20/month. Sprint is in the process of “training” customer service reps. Apparently a few of them didn’t get the email.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

Popular News