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Even Windows Phone users refuse to search with Bing

Published Jan 15th, 2014 1:00PM EST
Windows Phone Users Bing Google

It doesn’t seem likely that Microsoft plans to give up on Bing anytime soon, but that doesn’t mean its customers are following suit. According to a tweet from Kantar Worldreport, Windows Phone users only resorted to searching with the default engine 52% of the time in Q4 2013. The rest are “actively avoiding the integrated Bing Phone search” and instead opening their browsers to search with Google. Bing might not be a dead platform, but when users are willing to expend more energy to use another service that provides similar results, it might be time to rethink your strategy. Kantar also claims that users are “quickly switching” to Google, so before long a majority of Windows Phone users will have deserted Bing.

Jacob Siegal
Jacob Siegal Associate Editor

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.