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Windows 8 aims to take huge chunk of iPad share in less than a year

Microsoft and its partners have seemingly set some very lofty goals for Windows 8. Citing multiple anonymous sources at various unnamed Taiwan-based original device manufacturers, DigiTimes on Wednesday reported that Windows and Intel want top-tier vendor partners to launch an all-out assault on Apple’s iPad. The iPad’s share of the tablet market currently sits at 70% according to the report, but Microsoft and Intel want to push that figure down to 50% by the middle of next year. If earlier reports pan out, devices powered by the Windows 8 platform will begin rolling out early in the fourth quarter this year, and that gives Microsoft and its partners roughly three quarters to steal 20% of Apple’s market share. DigiTimes states that there will be 32 Windows 8 tablets available from various vendors by the end of the year.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.