Weekly 99¢ Movie Rental Specials Now in iTunes

Apple released a new version of iTunes today, seemingly aimed at bug fixes and Apple TV 2.0 compatibility issues for the most part. To coincide with the availability of iTunes 7.6.1 however, Apple has also introduced a new ongoing promo that is sure to generate some additional interest in its movie rental service. Starting today and then continuing every Thursday hereafter, iTunes will make one title available for rent at the discounted 99¢ price point. The title will be available for download until the following Monday, and the same 30-day viewing window applies. Apple has chosen The Hours to launch the new promo, which may indicate that the promo selection won’t exactly be fresh. 99¢ rentals are also limited to standard definition for the time being. If you’ve been hesitant to check out the iTunes rental service but skeptical, a rental for a buck is probably just what the doctor ordered to get you to check it out.

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Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.