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Verizon CEO confirms $30 unlimited data plan for iPhone 4 [updated]

Updated Dec 19th, 2018 7:00PM EST

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Verizon CEO Lowell McAdam on Tuesday confirmed to The Wall Street Journal that Verizon Wireless will offer a $30 unlimited data plan for the iPhone 4. McAdam said that offering the iPhone with a capped data plan would create an unnecessary barrier for customers looking to switch from AT&T. “I’m not going to shoot myself in the foot,” he told the Journal. The move also gives Verizon Wireless an advantage among customers looking to make their first iPhone purchase. While existing iPhone users on AT&T’s network may be grandfathered into the carrier’s old unlimited data plan, new subscribers are forced to choose between two capped plans, the larger of which only provides 2GB of data for $25 per month. Set to launch on February 10th, Verizon Wireless bills the iPhone 4 as the device that millions of its subscribers have been waiting for.

UPDATE: McAdam later stated that the iPhone’s unlimited data plan will be a limited time offer, after which Verizon Wireless will move to capped data plans similar to the plans offered by AT&T.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.

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