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Ultrabooks are too expensive for enterprise, CIOs say

Zach Epstein
June 22nd, 2012 at 7:45 PM

Early ultrabook adoption has not lived up to vendors’ expectation according to numerous accounts. Spurred by the popularity of Apple’s MacBook Air, these new ultra-thin notebook PCs offer ample performance despite their sleek, slimmed-down cases. High prices are often cited by industry watchers as the root cause behind slow ultrabook sales, however, and it looks like this is indeed the case in the enterprise market, according to TechRepublic. The site asked 12 CIOs if they planned to roll out ultrabook models at their respective organizations — 11 said no. High prices were repeatedly cited as a cause for the negative responses, and according to a recent report, ultrabook pricing is likely to remain high until next year.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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