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Twitter co-founder says tweet views are more valuable than follower count

Updated Dec 19th, 2018 8:36PM EST

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In a panel held at Buzzfeed’s headquarters, Twitter co-founder Evan Williams shared his view about how the follower count might not be all that important after all. As the social network sees more accounts attempt to buy their Twitter influence, Williams says that it’s possible the social network service might move away from measuring how many followers a user has and replacing it with metrics based on how many views a tweet receives. “The thing I think would be more interesting than followers is… retweets,” says Williams. The Twitter board member went on to say that follower counts “don’t capture your distribution. Not only would an emphasis on how many times a tweet’s been read provide greater accuracy for influence outreach, but it would also stifle all the high percentage of spam accounts that Twitter sees.


Raymond Wong is a technology reporter with a passion for cutting-edge gadgets and clean design. His writing has appeared on DVICE, Ubergizmo, G4TV, Yahoo News, NBC blogs. You might even have seen his videos on Xbox LIVE.