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Apple’s tablet grip slips as market share plummets in Q3

Published Nov 5th, 2012 7:45AM EST
Tablet Market Share Q3 2012

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Until recently, the idea of a “tablet market” was something many industry watchers joked about — there wasn’t really a tablet market, there was an iPad market. That has changed in recent months however, and it will likely change further as pricing on Android tablets continues to drop. Never has this been more apparent than in the third quarter, when market research firm IDC reported that Apple’s (AAPL) share of the global tablet market plummeted to 50.4% from 65.5% in the second quarter. Total tablet shipments were up 6.7% sequentially to 27.8 million units in Q3, and Samsung (005930) showed the most growth with shipments reaching 5.1 million units in the quarter, up 115% from the second quarter and up 325% from the same period last year.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.