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T-Mobile hopes hot August will make rivals sweat

Published Sep 12th, 2013 6:25PM EDT
T-Mobile Record New Customers

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T-Mobile has been on the warpath with its “uncarrier” initiative and it looks like the company’s moves are starting to pay dividends. In an interview with CNET, T-Mobile CMO Mike Sievert said that the carrier added a company-record number of subscribers in August. T-Mobile last month posted a quarterly net addition in postpaid subscribers for the first time in four years so it seems that the company has continued to build its momentum all summer. T-Mobile, which has long struggled as America’s No. 4 wireless carrier, has received a jolt this year after ditching wireless contracts while also giving customers the option to upgrade their phones more regularly in exchange for paying an extra $10 a month.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.