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T-Mobile CEO says iPhone will finally put an end to subscriber exodus

After being snubbed for more than five years, T-Mobile will finally be able to offer Apple’s (AAPL) iPhone to its subscribers in 2013. Parent company Deutsche Telekom announced on Thursday that T-Mobile USA will “launch Apple products in the U.S. in 2013,” and while it is unclear which model or models the carrier will make available, T-Mobile’s chief executive has high hopes for Apple’s smartphone. Speaking with Reuters on Friday, T-Mobile USA chief John Legere said that the iPhone will help put an end to the carrier’s subscriber defections as soon as next year. “It is an aggressive target but we think it is possible,” Legere said. T-Mobile also announced that it will end its smartphone subsidy program next year, making it the first major U.S. wireless carrier to do so.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.