Click to Skip Ad
Closing in...
  1. Screwdriver Set Amazon
    13:47 Deals

    Amazon shoppers rave about this 22-in-1 screwdriver set that’s down to $18 today

  2. Surge Protector Amazon
    15:01 Deals

    Brilliant $30 Amazon find expands a power outlet without an ugly power strip

  3. Kasa Smart Home Sale
    12:05 Deals

    Amazon’s massive Kasa smart home sale has deeper discounts than Prime Day

  4. Smart Lock Amazon
    10:32 Deals

    eufy’s Smart Lock Touch is stunning, and it has one feature you can’t get with…

  5. Amazon Deals
    10:12 Deals

    Today’s top deals: $50 soundbar, Alexa in your car for $20, $90 Ring Doorbell 2, $23…




T-Mobile’s war against AT&T just got even more ridiculous

August 28th, 2013 at 4:05 PM
T-Mobile AT&T Subsidiary Lawsuit

T-Mobile has made a habit of needling AT&T ever since John Legere took over as CEO but the company may have pushed things to a whole new level this week. AllThingsD reports that T-Mobile is suing prepaid AT&T subsidiary Aio Wireless because it’s allegedly using T-Mobile’s “trademark” magenta color in its logo. In its complaint, T-Mobile accuses AT&T of setting up Aio earlier this year as a way to counter its “UNCarrier” initiative and of trying to confuse consumers by giving Aio a magenta logo that it says is strikingly similar to the hue of T-Mobile’s logo.

“In early 2013, T-Mobile publicly disclosed plans to compete against the incumbent telecommunications providers in a new way: by offering telecommunications services without the need for consumers to enter into a two-year or annual service contract,” T-Mobile said in its complaint. “The dominant telecommunications provider, AT&T, responded by setting up a wholly owned subsidiary, Aio, which — out of all of the colors in the universe — chose magenta to begin promoting no-contract wireless communications services in direct competition with T-Mobile.”

If all this seems laughable to you, recall that Legere has in the past talked to a bunch of dolls during one of his press events to ridicule AT&T. Or put another way, nothing is too ridiculous for T-Mobile if the result annoys AT&T.




Popular News