Microsoft’s debut Surface RT tablet hasn’t been the runaway success the company was hoping for, so Microsoft recently slashed the price of the tablet — just as we expected. The sleek Windows RT slate now starts at just $350, down 30% from the old $500 base price, but sales aren’t expected to pick up much despite the drastically reduced pricing. Digitimes’ anonymous supply chain sources say that prices on Android tablets and touchscreen Windows laptops have also seen significant drops and as a result, third-quarter Surface RT sales aren’t expected to pick up much, if at all. Microsoft is expected to unveil a refreshed line of Surface tablets later this year or early next year.
Huge Surface RT price cuts said to be unlikely to boost sales
Published Jul 17th, 2013 1:25PM EDT
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Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
