What the heck is it with cellular companies merging, changing names, re-changing names, and changing names again? AT&T, we’re looking in your direction. The latest culprit is Sprint Nextel. The two companies merged in 2005, combined logos, stores, and essentially operated as a single carrier. They continued to function autonomously when it came to actual equipment and networks, but from a marketing perspective, they were the same entity. It seems, however, that Sprint hasn’t benefited as much from their association with the Chirp-Chirpers as they expected, opting to leave Nextel out of their new marketing campaign. Sprint has also removed any reference to Nextel from their uber-popular NASCAR sponsorship logos. Sprint is certainly the least savvy of the large carriers, but this move sounds like a good one. And no, don’t worry (or rejoice), Nextel isn’t going anywhere. At least not yet…
Sprint leaves Nextel behind
Updated Dec 19th, 2018 5:51PM EST
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Josh Karp followed his love of technology since a kid through to the present day. As a Special Correspondent at BGR, and part of the first editorial team, Josh covers press conferences, trade shows and other events around the world. An expert in all things mobile, Josh has more than eighteen years of experience covering the wireless industry.
