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Sony admits being outclassed by iPhone and Galaxy S III, promises new flagship smartphone

Published Nov 16th, 2012 8:00PM EST
Sony Xperia Launch

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Sony (SNY) has had a tough run in the smartphone industry. Its feature phones were once highly sought-after thanks to sleek designs and class-leading cameras, but the company was never really able to carry its success over to smartphones. Its most recent handsets have clearly been a step in the right direction and yet Sony still can’t compete with industry leaders like Samsung (005930) and Apple (AAPL).

In a recent interview with Financial Times Deutschland, Sony Mobile’s sales boss Dennis van Schie acknowledged the company’s shortcomings but said Sony “will create, in the near future, a flagship model that can compete with Apple’s iPhone and Samsung’s Galaxy S III.”

Hopefully Sony has learned at this point that specs alone simply can’t cut it, so we’ll be looking for some compelling differentiation when Sony announces its new flagship smartphone.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.