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Sony admits being outclassed by iPhone and Galaxy S III, promises new flagship smartphone

Sony Xperia Launch

Sony (SNY) has had a tough run in the smartphone industry. Its feature phones were once highly sought-after thanks to sleek designs and class-leading cameras, but the company was never really able to carry its success over to smartphones. Its most recent handsets have clearly been a step in the right direction and yet Sony still can’t compete with industry leaders like Samsung (005930) and Apple (AAPL).

In a recent interview with Financial Times Deutschland, Sony Mobile’s sales boss Dennis van Schie acknowledged the company’s shortcomings but said Sony “will create, in the near future, a flagship model that can compete with Apple’s iPhone and Samsung’s Galaxy S III.”

Hopefully Sony has learned at this point that specs alone simply can’t cut it, so we’ll be looking for some compelling differentiation when Sony announces its new flagship smartphone.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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