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Sony eliminates two divisions, restructures electronics unit

Updated Dec 19th, 2018 7:52PM EST

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In a effort to cut costs and improve its financial situation, Sony is eliminating two divisions at its main electronics unit, promoting three executives and keeping a close eye on its money-losing television unit, Bloomberg’s Businessweek reported on Tuesday. The Japanese company will shut down its consumer products and services group, which handled consumer-level electronics, and the professional device and solutions group, which handled business oriented products and components. Executive Deputy President Hiroshi Yoshioka, who oversaw the professional device and solutions group, will head the company’s newly created medical business unit. Sony spokeswoman Satsuki Shinnaka said all changes will be effective April 1st and are aimed at speeding up management decisions. On the same date, the company will welcome its new president and CEO Kazuo Hirai. Hiari is largely credited with making Sony’s PlayStation game business profitable and will be looking to do the same with the company’s Bravia television unit, which is expected to post its fourth straight annual loss.


Dan joins the BGR team as the Android Editor, covering all things relating to Google’s premiere operating system. His work has appeared on Fox News, Fox Business and Yahoo News, among other publications. When he isn’t testing the latest devices or apps, he can be found enjoying the sights and sounds of New York City.


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