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Sony BMG may jump on board with DRM-free iTunes Plus

For the time being, we’ll definitely have to file this one under rumor but our fingers are most certainly crossed. According to 9to5Mac’s “hunch”, which we would hope to mean anonymous reliable source, Sony BMG will soon become the second major label to get on board with Apple’s iTunes Plus offering. iTunes Plus, for those not keeping score at home, is Apple’s name for higher quality DRM-free tracks offered through its store. If this rumor pans out, Sony BMG will join EMI in making 256kbit DRM-free tracks available through iTunes. Apple launched the iTunes Plus service back in May of 2007 and initially charged a premium of 30¢ per track before seeing the light and lowering Plus prices to the normal 99¢ price point. Since then however, lack of major label adoption beyond EMI has kept the world pretty quiet about Apple’s DRM-free library. News of Sony BMG jumping on board would definitely be a huge knock against DRM and might help the other two majors, Universal and Warner, see the light.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.