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CNN calls Samsung’s Galaxy S4 line ‘gadget spam’

Published Jun 25th, 2013 11:15AM EDT
Samsung Galaxy S4 Analysis

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Samsung’s smartphone strategy has always involved launching a wide range of handsets that span various sizes and price points. The company’s efforts are clearly working — Samsung earned $6.4 billion in profit last quarter alone — but a number of pundits refer to Samsung’s strategy as “spray and pray,” suggesting the company simply launches as many devices as it can and hopes that some connect. As harsh as that may be, CNN has an even less flattering term it uses to describe Samsung’s most recent efforts: “gadget spam.”

In an article on CNNMoney, Samsung’s new Galaxy S4 smartphone lineup is bluntly referred to as gadget spam, likening Samsung’s smartphone strategy to unsolicited bulk email messages that do little more than flood inboxes and enrage recipients. “When the Galaxy S4 launched in April, Samsung sold one version of its flagship smartphone,” Adrian Covert wrote. “Two months later, there are five S4 devices on store shelves.”

Samsung has unveiled several new Galaxy S4-branded smartphones over the past two months, including the Galaxy S4 miniGalaxy S4 ZoomGalaxy S4 Active and a version of the original Galaxy S4 that runs stock Android Jelly Bean. Each device appears to offer unique new features that will appeal to a wide range of users, but only time will tell whether these new handsets will be well-received by consumers around the world or simply discarded as though they were spam.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.