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Rovio has more monthly active users than Twitter

Published Jan 11th, 2013 2:54PM EST
Rovio Monthly Active Users

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Rovio announced today it hit 263 million monthly active users in December 2012. This happened precisely three years after the first Angry Birds game debuted at the end of 2009. Incidentally, the somewhat better-known Twitter hit the 200 million monthly active user mark in December 2012. And since Twitter was launched in the summer of 2006, Rovio’s user growth has been notably brisker.

Rovio has recently been able to demonstrate it is a tad more than a flash in the pan. Angry Birds Star Wars has now remained the #1 paid iPhone app in America for 65 days. Angry Birds Space still clings to #6 slot nearly 300 days after its debut. And Bad Piggies is at #9 more than three months after the game was launched.

Rovio thus holds three of the top 10 positions in the United States iPhone chart. Disney’s hottest title, the heavily promoted Where’s My Water has slumped to #24 after having a strong year in 2012. Three years in, Rovio has pulled off a remarkable fete: It’s been able to avoid boring consumers even as it saturation-bombs them with cutesy animals.

After launching mobile game company SpringToys tragically early in 2000, Tero Kuittinen spent eight years doing equity research at firms including Alliance Capital and Opstock. He is currently an analyst and VP of North American sales at mobile diagnostics and expense management Alekstra, and has contributed to, Forbes and Business 2.0 Magazine in addition to BGR.