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Rogers reinstates 24-month hardware upgrade program

October 29th, 2010 at 11:49 AM

Following up on a story we broke last week: it looks like Rogers Wireless has reverted back to a 24-month term for their customer hardware upgrade program. The program — which previously allowed customers to upgrade handsets, with full subsidies, after fulfilling 24-months of a 36-month contract — was adjusted last week, requiring customers to fulfill a 30-month term before getting the discounted pricing. Now, according to a second company communication, it looks like Rogers will be reinstating the 24-month hardware upgrade term. A memo to employees reads:

Last week, we communicated some changes about our Hardware Upgrade Policy (HUP) eligibility. To ensure our current promotions are clear and consistent, Data to Data HUP eligibility will be revised to 24-months as of October 28. This current promotion aligns Voice to Voice, Voice to Data and Data to Data eligibility all to 24-months.

Important Note about Hardware Upgrades
To remain competitive and increase customer loyalty, we regularly offer customers promotional options to upgrade their hardware before the expiry of their current commitments. However, it is important to remember that our HUP program is a promotion and not a plan feature. These promotions are subject to change and as a result, should not be promised to customers at the point of sale.

Back to business as usual in Canada. Anyone feeling relieved?

Thanks, solidsnake3467!

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