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Orange UK smashes single day sales record with the iPhone

Updated Dec 19th, 2018 6:28PM EST

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Here’s a bit of an odd one. The iPhone has been on sale in the UK since November 2007 when O2 began exclusively offering the original iPhone. But it was only today the record for single day sales for a sole handset was shattered as Orange began selling the iPhone 3G and iPhone 3GS. The specific number sold has yet to come out as the day is not yet done, but as of 4pm local time, nationwide sales surpassed 30,000 units. Why is this? Orange thinks it is all to do with its network which it says offers far greater coverage and reach than its competitors and is the focus of a new multi-million pound ad campaign entitled “You’re Covered,” as well as its Orange Wednesdays app which offers perks like 2-for-1 movie coupons. Of course we’re still waiting for Vodafone to start selling the iPhone as it announced it would in September, so we’re quite interested to see how long this record last. One more thing for UK iPhone users. As of today, O2 will legitimately unlock your phone provided that you adhere to the following conditions: Pay Monthly users can unlock at any time but must continue to pay until O2 for services until their term is up while Pay Go subs must have had their iPhone for 12 months and pay a £15 fee. If anyone is interested in this, just visit to get this process started.