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Nokia’s flagship Lumia 920 to attack rivals on price

Published Oct 22nd, 2012 1:30PM EDT
Lumia 920 pricing

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Nokia’s (NOK) upcoming flagship smartphone, the Lumia 920, is set to launch in the coming weeks and Nokia appears to be utilizing a familiar plan of attack. While the new smartphone offers a number of novel features such as wireless charging, Nokia has had trouble attracting attention to its smartphones — and to Windows Phone in general — in key markets like the United States. To help foster interest in the device, The Wall Street Journal reports that Nokia has chosen to cut into its margins and price the flagship phone at $149.99 while rival flagship devices start at $199. Of note, Nokia priced its previous flagship at $99.99, but the cost advantage didn’t seem to appeal to the mass market and Nokia only sold 4 million Lumia phones globally in the Lumia 900’s launch quarter. Nokia will reportedly announce launch details for the Lumia 920 on Thursday.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.


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