In a move clearly designed as a direct challenge to Apple, Nokia has launched a bold new advertising campaign. The company’s “Open” ads flaunt the ease and freedom with which developers can create applications for the Symbian Series 60-based N-Series handsets. For anyone that has been living under a rock for the past month, this is nothing less than a slap in Apple’s face, following Cupertino’s recent 1.1.1 iPhone update that has effectively locked out any and all 3rd party application development for the time being. Nokia, on the other hand, wants prospective customers to be aware of the virtues of a completely free and open operating system. Both perspectives have their merit, but negative advertising? This is beginning to sound like a presidential election…
Nokia counters Apple's iPhone lockdown
Updated Dec 19th, 2018 5:53PM EST
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Josh Karp followed his love of technology since a kid through to the present day. As a Special Correspondent at BGR, and part of the first editorial team, Josh covers press conferences, trade shows and other events around the world. An expert in all things mobile, Josh has more than eighteen years of experience covering the wireless industry.
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