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New ‘Find My Friends’ feature coming to iPhone in iOS 4.3

Apple released its first developer build of iOS 4.3 on Wednesday and needless to say, developers have been on a treasure hunt ever since. We compiled a list of new iOS features last night, but an interesting one popped up early this morning. The forthcoming addition, found buried in the iOS code, is called “Find My Friends.” The purpose of the service is unknown for the time being, but the code suggests that it is tied to MobileMe. The name of the forthcoming feature obviously leads us to believe that Apple plans to add location sharing to MobileMe, likely in line with Google Latitude, which allows users to broadcast their locations to friends. More details will surely follow as new iOS 4.3 beta builds are released.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.